Greece has won the “Best Video in Europe” award for 2017 at the second World Tourism Organisation (UNWTO) Tourism Video Competition with its “Greece – A 365-day Destination” video.
Produced by the Greek National Tourism Organisation, the winners of the competition were announced during a special event held at the 22nd UNWTO General Assembly in Chengdu, China.
“Greece – A 365-day Destination” was selected as the top promotional video of a European destination, among 23 candidate European countries that participated in the global competition.
Greece’s video was voted as the best in Europe by a jury consisting of the chairs of the UNWTO’s six regional commissions – Africa, the Americas, East Asia and the Pacific, Europe, the Middle East and South Asia.
“Implementing the communication strategy of Tourism Minister Elena Kountoura for the promotion of Greece as a world-renowned destination 365 days a year, the 3:36-minute film ‘Greece-A 365-Day Destination’, directed by Antonis Theocharis Kioukas, focuses on the images, sounds and colors of Greece during the four seasons of the year,” an announcement by the Tourism Ministry said on Friday.
The award was received by the diplomatic advisor to the Greek Tourism Minister, Michail Angelopoulos and the head of the Directorate of Strategic Planning at the Tourism Ministry, Spyridon Parthenis.
The UNWTO established the competition to award outstanding country promotional videos recognising the significant importance of multimedia in marketing tourism destinations. One prize is given to each UNWTO region.