2023 was a year that marked a significant return to pre-pandemic travel patterns. Countries that faced a decline in tourism saw a resurgence in visitor numbers, and travelers embarked on the long-awaited bucket-list trips they had meticulously planned during lockdown.
Each year, Google releases its 'Year in Search' data, providing insights into the most searched topics of the past 12 months. We are privileged to have an exclusive glimpse into the travel section of this data, revealing the destinations that you, our users, have been searching for the most this year. While analyzing this data, we have considered the current events that have shaped our world (for instance, Tel Aviv's popularity as a travel destination before the outbreak of war). Below, you'll discover the top 10 cities and countries that have experienced the greatest surge in Google searches compared to the previous year, serving as inspiration for your 2024 travel plans.
Cyprus and Greece emerged as the most Googled countries in 2023, ranking at number 6 and 1 respectively.
6. CYPRUS
Cyprus, situated amidst Greece, Turkey, and Lebanon, is a vibrant cultural melting pot. Visitors can revel in its jagged mountains adorned with pristine snow, velvety beaches caressed by the shimmering Mediterranean Sea, and a diverse array of delectable Cypriot cuisine spread across the island. Nature enthusiasts can immerse themselves in the sea, renowned for its exceptional wreck dives, while history aficionados can marvel at Byzantine churches and wine enthusiasts can indulge in tastings at the nation's lush vineyards
1.GREECE
Greece, on the other hand, has triumphantly secured the top spot as the most Googled country to visit in 2023. From the dazzling whitewashed landscape of Mykonos, characterized by its sugar cube-like buildings and iconic landmarks, to the enchanting allure of Kefalonia, renowned for its hiking trails and picturesque villages, Greece continues to captivate and enchant travelers. Begin your Greek odyssey in Athens, home to a plethora of world-class bars and a culinary scene that epitomizes perfection (refer to our guide on the best restaurants in Athens for a gastronomic adventure). Subsequently, venture forth to your preferred Greek island – be it indulging in mesmerizing sunsets in Santorini's volcanic caldera, discovering secluded beaches in Corfu, or basking in the late-summer glow of Crete. Regardless of your choice, Greece promises to enthrall and astound time and time again.
The most Googled countries of 2023 ·
Sure, here is the list from 1 to 10:
- Greece
- Spain
- Italy
- Portugal
- Croatia
- Cyprus
- Thailand
- Egypt
- Malta
- Morocco
Rhodes emerged as the top-searched destination for travel cities and islands in 2023, according to Google. Conde Nast Traveler described Rhodes as a remarkable place that has gradually rejuvenated itself following the catastrophic fires of the previous year.
Despite still being in the process of recovering, the island's allure continues to captivate travelers, demonstrating its inherent beauty, as stated by Conde Nast Traveler.
To revitalise tourism in Rhodes, the Greek Prime Minister, Kyriakos Mitsotakis, appeared on UK television and extended an offer to cover the expenses of weeklong holidays for those affected by the devastating fires of the previous summer.
