As Greece remains a sought-after destination for travellers from the United States, a recent report sheds light on the preferences of American tourists and their impact on the Greek tourism industry.
Panaverd, a leading research firm, has conducted an in-depth analysis of data regarding the US market's interest in Greece. The findings underscore the crucial role played by American travellers in driving tourism, necessitating effective marketing strategies tailored to their preferences.
According to Panaverd's latest research, there has been a notable surge in demand among Americans for holidays in Greece over the past two years. Unquestionably, Santorini emerges as the top choice among American travellers, followed closely by Mykonos, Athens, Ios, and Paros. These destinations collectively attract approximately 75% of American tourists.
However, the report also highlights fluctuations in demand, with Mykonos and Santorini experiencing a decline in interest in the current year, 2024.
Beyond destination preferences, the study delves into American travellers' booking habits, revealing strong seasonal trends dominated by the summer months. Of particular note is the significant demand observed for September bookings, particularly in Santorini.
Mr. Stamatis Georgopoulos, Data Analyst at Panaverd, underscores the importance of monitoring market trends for stakeholders in the tourism and hospitality sectors. He notes that American tourists are drawn to destinations heavily promoted on social media, often frequented by celebrities and influencers. This attraction stems from Greece's natural beauty and the luxurious experiences offered by its destinations.
(Source: MoneyTourism)
