'Secretly Posh': Grecian-inspired elegance

Based in Sydney and inspired by the Greek oceanic landscape, Anastasia's jewellery brand 'Secretly Posh' is driven by her Mediterranean heritage and an endless passion for fashion.

Fuelled by ambition

At just 14, Anastasia's trip to an internal jewellery exhibition with her father was a catalytic moment for her jewellery journey.

Facing a wall of fashion accessories, she tells me her 14-year-old self "was fascinated".

"From back then, I knew I wanted to become a jewellery wholesaler."

Growing up in a family of entrepreneurs, from Manchester to bridal fashion, Anastasia found herself well equipped to start her ‘Secretly Posh’ journey.“

Even being in family businesses, I still had it in my heart to do fashion jewellery.” “So when my mum retired, I thought, this is my chance to start ‘Secretly Posh’.”

"Even being in family businesses, I still had it in my heart to do fashion jewellery." she tells me. "So when my mum retired, I thought, this is my chance to start 'Secretly Posh'."

Anastasia wearing 'Secretly Posh'.

Anastasia sources and designs her collection herself, frequenting hubs such as Hong Kong, Turkey, Greece and using the same clothing manufacturer as Zimmerman, having supplied over 90 retail stores over the years.

Her products are waterproof, tarnish-resistant 18-karat gold-plated pieces that offer both luxury and affordability. From Australia, Oman, to Anastasia's homeland Greece, 'Secretly Posh's' range has international reach.

Greece: the design muse

What inspires Anastasia the most is her love for Greece.

Anastasia's favourite colour turquoise shines throughout her collections, reflecting Greek waters. Anastasia chases summers on Greek beaches, photographing her jewellery.

“Greece inspires me for everything. For years, I've been inspired to collect beautiful stones on Greek beaches and make jewellery out of those.”

Originality breeds loyalty

Anastasia emphasises that her approach isn't about trends; it's about authenticity and uniqueness.

“I don't care what everyone else is doing, I have my own original taste. I'm confident enough that my product sells"

"It excites me when customers love my range. It shows that I'm doing well. I can't wait to see who will purchase my jewellery."

Beyond jewellery: 'Secretly Posh's' next fashionable chapter

The pandemic years saw 'Secretly Posh' expand into clothing, an artful segue toward outfits to match her jewellery. 'Secretly Posh's' future plans include getting back into her clothing range to complement her bold designs that are "easy to wear".

Anastasia's mother's motto still guides her drive, to "work hard, and retire when you're 50."

However, Anastasia is far from slowing down. Her passion to embody Mediterranean elegance continues to flourish, driving her brand forward with ever-renewed energy and vision.

With each splash of turqouise and gold-plated stone, Anastasia is "doing what [she] loves."

"I don't see it as a job. I see it as my happiness."

Explore 'Secretly Posh's' Grecian goodness at their website, or follow their Instagram @secretlyposh.