Myconian Collection Unveils a New Visual Identity — A Contemporary Lens on Timeless Hospitality

Mykonos, October 2025 — The Myconian Collection, one of Greece’s most distinguished family-owned hotel groups, has announced a full rebrand, revealing a new visual identity that reinterprets its legacy of authentic Cycladic hospitality through a modern lens.

The rebrand marks a natural progression rather than a change in direction — an elegant evolution that refines how the brand communicates its long-standing values of warmth, sincerity, and discreet luxury. Inspired by four decades of family history and by the island of Mykonos itself, the refreshed identity bridges heritage with contemporary design, celebrating what has always been essential to the Myconian Collection experience.

A Contemporary Expression of Heritage

Guided by the principle of keeping what matters and letting go of what doesn’t, the new identity is calm, confident, and true to place. Every element — from typography and colour to composition — evokes the island’s rhythm, reflecting the purity and poise of Cycladic architecture.

Logos that Balance Unity and Character

Each of the group’s fourteen luxury hotels now carries a bespoke logo and typographic system, designed for harmony across the brand while preserving each property’s individuality. Clean lines and balanced proportions create a visual language that is timeless rather than trend-driven.

A Palette Inspired by the Island

The rebrand’s colour palette draws directly from the landscape and light of Mykonos — whitewashed walls, the deep blue of the Aegean, sun-baked stone, olive tones, and the golden hue of sunset. It captures not just a place, but a feeling: the terrace gatherings, candlelit evenings, and sea breezes that define island life.

A Digital Experience Reimagined

The new identity extends online, with redesigned websites that make navigation effortless and the user journey immersive. Minimal layouts, generous space, and storytelling imagery allow guests to feel connected before they even arrive, seamlessly moving from inspiration to reservation.

Respecting the Past, Reflecting the Future

“This renewal expresses who we are and how we continue to evolve,” says Anastasios Naoum, Commercial Director of the Myconian Collection. “It reflects our respect for Mykonos, our people, and the authenticity that defines us.”

With this rebrand, the Myconian Collection reaffirms a timeless truth: true luxury is not a list of amenities but a way of welcoming people. The new visual identity honours the past, embraces the present, and looks ahead — a calm, confident reflection of modern Greek hospitality.

For more information, visit myconiancollection.gr or follow @myconiancollectionhotels on Instagram.