Digital sales soar as 7,000 Greek businesses operate with online sales channels

2018 cyber monday recorded 78 billion us online sales

2018 cyber monday recorded 78 billion us online sales

According to the results of a survey conducted by The Association of Business and Retail Sales of Greece (H.R.B.A), ELTRUN and the e-commerce laboratory of the Economic University of Athens, Greek digital sales increased by 15-20% for the October-November 2018 period.

The survey showed that there were 7,000 Greek enterprises with online sales channels with take-away food the largest online growth sector.

Consumers were increasingly opting for Greek e-shops using smartphones and tablets but were still using personal computers for their online purchases.

More specifically, the survey showed that a 50 % of respondents used the Internet to book a hotel in the January-September 2018 period, followed by travel services (46 %), takeaway food (43 %), clothing/footwear (42 %), computer equipment (41 %), electronic devices (40 %), e-tickets (39 %), books (37 %), household items (36 %), pharmaceuticals (30 %), personal care (30 %) and insurance (26 %). All these categories showed insignificant changes compared with 2017, with the exception of the takeaway food order category.

Eighty-five % of consumers said that more than 80 % of online purchases were made from Greek e-shops, up from 60 % in 2016. In the nine-month period this year, average online purchases grew 20 % compared with the corresponding period in 2017. The only worrying sign for the outlook of the market is the number of new online purchasers, with only 1.0 % of respondents saying they began online purchases in 2018, 41 % began before 2010 and a 25 % in the last three years. Twenty-five % of total online purchases was made after a visit to retail shops. Debit cards remained the most popular way of payment (64 %), followed by payment on delivery (54 % from 57 % in 2017), credit cards (37 %) and PayPal (33 %).

Consumers used smart phones to access the Internet (93 %), PCs (73 %), desk-top computers (57 %) and tablets (33 %). The main problems facing online buyers are delivery of products and particularly high delivery charges, time of delivery and defective products.