UNWTO will work with the Municipality of Thassos in Greece to help the island rebuild its tourism sector in an inclusive way.
The new joint project will focus on two core issues, namely tourism marketing and community involvement in tourism on Thassos. The work is part of a wider focus to place local communities at the centre of tourism policies as the sector's recovery continues to gather pace.
Marketing Action Plan
As part of the collaboration, UNWTO will work with the Municipality to boost the diversity and resilience of tourism on the island.
This project is a great example of how UNWTO is working with communities to ensure that tourism is developed in a way that is beneficial to all
Understanding Local Needs
The joint work will also look at the perceptions, vision, and priorities of residents with regards to the development of tourism in Thassos
Delivering Benefits for All
"We are delighted to be working with the Municipality of Thassos, Greece, on this important project," said UNWTO Secretary-General Zurab Pololikashvili. "This project is a great example of how UNWTO is working with communities to ensure that tourism is developed in a way that is beneficial to all."
"With the present cooperation, the island of Thassos acquires international and up-to-date technical assistance "tools" related to tourism development" said Mayor of Thassos Eleftherios Kyriakidis. "We are generating knowledge to consult our policy of extroversion that is needed for a more sustainable tourism development in Thassos, taking always into account the natural environment, history, culture and local society."
