What concerns Generation Z and Millenials in Greece and Europe?

Generation Z athens europe

New research reveals what motivates and worries young people in twelve European countries. According to the research, the elimination of cancer, sexual health, but also gender equality are key points that concern young people in Greece - Read the conclusions.

A new study explored the thoughts and opinions of young Europeans on emotional health, sustainability, innovation, health, family, and other interesting topics.

The research was titled "Emotional Health of Generation Z and Millennials: What Motivates Young Europeans?" and 7,500 young people, 19-25 (generation Z) and 26-36 (Millennials) years old, from 12 European countries, including Greece (Belgium, France, Germany, Denmark, Switzerland, Greece, United Kingdom, Italy, Spain, Netherlands, Poland, Portugal).

It found that 88% of Gen Z and Millennials rank emotional health as the most important aspect of their lives, while nearly 8 in 10 (76%) discuss it with each other, and it concerns them regularly.

Young Europeans rate their physical health just as highly (87%) and choose regular medical check-ups as their main self-care tool (almost 1 in 3).

Accordingly, 8 out of 10 claims that the healthcare staff is the most trusted source for information about their health.

In terms of the future they envision for healthcare, 71% of young Europeans would like to see research treated more as an investment than a cost, while bigger challenges they would like to eliminate if they could travel back in time they consider cancer (39%) and climate change (33%).

At the same time, 65% of Europeans aged 19-36 would like more information about infertility, while if they could convince world leaders of anything, they would prioritise increasing funding for medical research (4 out of 10) and in support of health education and prevention.

The survey also shows that Generation Z and Millennials in Europe are very or quite concerned (7 out of 10) about environmental issues, with 25% stating that their concern is the reason that leads them to more sustainable lifestyle choices.

At the same time, if they lived in an ideal world, 7 out of 10 would like to have a family, while in the prioritisation of issues related to reproductive health, sexual health stood out (42.5%), the different forms of assisted reproduction (32.4% ) and the causes of infertility (29.5%).

What did the Greeks answer?

Of particular interest are the data obtained from the responses of Greek Gen Zs and Millennials, who recorded the highest percentage (93%) among Europeans in the importance they attach to their emotional health.

At the same time, together with the Portuguese and Spaniards, had the highest pan-European percentage (84%) in the importance that gender equality has for them.

According to the survey, the percentage of young Greeks who consider the elimination of cancer as the most important challenge for the future (58%) is the highest recorded among participants from the 12 European countries.

Finally, young Greeks are the ones who are most interested (53%) in sexual health as an issue related to the issues of reproduction and fertility, while together with the British, 27% indicated disconnection from technological means as to how they prefer to preserve their health.

Merck carried out the research, and Susan King-Barnardo, Managing Director and General Manager for Merck in Greece and Cyprus, pointed out, "As a company dedicated to health where 50% of our employees are Millennials and Gen Z, one of our goals is to listen to young people, learn about their concerns and wishes, and integrate them into our agenda.

"They are our future. ​That is why we need to know what they think, what they expect from the future, and what are their concerns and priorities."

READ MORE: Greece is Europe’s #1 in antibiotics use.

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