Greek Tourism Ministry Olga Kefalogianni signed a memorandum of cooperation with Queer Destinations company on Thursday to promote Greece as an LGBTQ+s-friendly destination.
At an event presenting the Tourism Ministry's strategy to attract more LGBTQ+ visitors to the country, Kefalogianni said that Greece is the first country in Europe to open its arms to the community, and this agreement reflects the values Greece wants to promote as a tourism destination.
The community represents over 10% of the global demand and nearly 16% of total expenditures in the tourism sector, which in absolute numbers exceeds 195 billion US dollars.
Greek initiatives include connecting the ministry's national strategy with those of local destinations, amending the framework regulating hotel-customer relations, rating tourist accommodation on the degree of staff awareness and services to the LGBTQ+ community, and building relationships with specialised travel agencies and organisations abroad.
Queer Destinations has a presence in 14 countries and trains tourism professionals to cater to the needs of LGBTQ+ travellers. It networks with over 300 partners, including hotels.
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