Greek folk singer Efi Thodi has drawn online attention after posting a video on her official Instagram account in which she said she doesn’t want sheep to be killed for meat — while holding a quilt cover package labeled “100% Australian Wool Quilt.”
In the video, Thodi, known for her long career in Greek folk music, expresses sympathy for animals and says she opposes the slaughter of sheep. However, many viewers quickly noted the irony of the moment: sheep are not killed for their wool, which is ethically and sustainably shorn from live animals each season, but only for meat production.
Social media users flooded the comments, some explaining that Australian wool is one of the world’s most sustainable and renewable natural fibres, sourced from sheep that continue to live and regrow their fleece after shearing. Others defended Thodi, suggesting her comments stemmed from compassion rather than misinformation.
The video went viral rapidly, sparking a broader conversation about animal welfare, sustainable agriculture, and the importance of accurate information in public discussions — especially when shared by high-profile figures.
Efi Thodi, who rose to fame in the 1980s and is widely recognised for her blend of Greek folk and popular music, has not yet publicly responded to the reactions.
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