German tour operators are sounding the alarm: Greece is pricing itself out of reach for many holidaymakers, as revealed at the FVW TravelTalk Workshop in Kos.
“Hotel investments justify moderate price hikes,” says Vtours’ Christian Payr in an fvw interview, “but we’ve crossed into excess.”
LMX CEO Lars Ludwig warns that Mediterranean and Greek hotel rates are soaring. “Guests are being squeezed harder each year,” he says. “Soon, a two-week family trip will be unaffordable.”
Alltours’ Greece contract manager Oliver Grosse Kleimann agrees: “We’ve hit a price ceiling in Greece. Selling peak-season (July–August) flight-and-hotel packages is getting tougher.”
Families are already shifting to October, notes Dertour’s Reinhard Stadlober.
Operators urge hotels to balance high- and low-season rates. Ludwig adds that while some properties have limited 2026 peak-season increases, off-peak jumps are steeper. Average hotel price rises hover at +5%, covering higher wages, energy, and F&B costs.
Bright spot: An extended season benefits all. Hotels on Crete, Rhodes, and Kos now stay open until late October—some until mid-November. Grecotel’s Amirandes Resort in Crete will operate year-round for the first time. Aegean Airlines launches non-stop Munich–Crete flights all year.
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