Greece Enters the Global Super-League of Luxury Property

Mykonos town 2026

Greece has stormed into the top tier of the world’s most expensive coastal property markets, with Mykonos and the Athenian Riviera now ranking among the ten priciest luxury residential locations in the Mediterranean, according to the latest research released by Greece Sotheby’s International Realty.

The report, based on €550 million worth of actual transactions across 2,145 high-end properties, reveals that average prices have reached:

  • Mykonos: €10,800 per square metre
  • Athenian Riviera: €10,500 per square metre

For the first time, six Greek destinations appear in the Mediterranean’s Top 20 most expensive postcodes: Mykonos and the Athenian Riviera in the Top 10, followed by Crete, the Peloponnese, Paros, and Tinos in positions 11–20.

Direct price comparison with global luxury benchmarks

  • Ibiza: €11,600/m² vs Mykonos: €10,800/m²
  • Prime Dubai waterfront: €12,600/m² vs Athenian Riviera: €10,500/m²
  • Mallorca: €9,900/m² vs Corfu: €8,900/m²

The findings confirm that the price gap with long-established ultra-prime markets has virtually disappeared.

Foreign buyers dominate
International purchasers now account for 67% of transactions in the €2 million-plus segment, with the United States, United Kingdom, and France leading the ranking. Domestic Greek buyers represent only 33% of sales and are increasingly concentrated in secondary luxury locations where prices remain below the new stratospheric levels.

The dominant buyer profile – labelled the “Romantic Affluent” – is typically 54 years old, with an average budget of €2.5 million and a preference for architectural authenticity and unspoiled sea views.

Savvas Savvaidis, CEO of Greece Sotheby’s International Realty, commented:
“Greece has definitively joined the global elite of luxury residential destinations. While this is a resounding success for the country’s international appeal, it also creates a challenging reality for local buyers, for whom these prime locations are becoming financially out of reach.”

The report underscores a growing divide: Greece’s most iconic coastal addresses are now firmly in the same league as Saint-Tropez, Capri, and Dubai – markets historically reserved for the world’s wealthiest investors.

You can Dive into the Athenian Riviera’s Luxurious Embrace

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