Ionian Islands Tourism Strategy Targets US, China, and India

The Ionian Islands are taking a bold step to attract travelers from some of the world’s fastest-growing tourism markets, focusing on long-haul visitors from the United States, China, and India. The regional government is moving away from mass tourism, emphasizing a “tourism of value” approach that showcases the islands’ culture, natural landscapes, gastronomy, and unique identity as a cohesive tourism product.

“There are many types of travelers, but those coming from distant countries seek multi-dimensional experiences,” said Ionian Islands Regional Governor Ioannis Trepeklis. “These markets have a clear orientation toward value travelers, and we want to secure our share.”

United States: A Key Market
The American market is a top priority, supported by direct flights from multiple US states to Athens, which serve as a gateway to the islands. Four international airports—Corfu, Aktion, Zakynthos, and Kefalonia—facilitate access. “At the end of January, we will participate in the major tourism expo in Manhattan as part of our effort to highlight the Ionian Islands in the US,” Governor Trepeklis noted. American visitors often stay longer and spend more, boosting the local economy.

China: Tapping into a Cultural Market
China is another crucial market, expected to deliver hundreds of thousands of travelers to Greece over the next decade. The islands’ rich cultural heritage, from the mythology of Odysseus to the Asian Art Museum in Corfu and the internationally famous Shipwreck Beach in Zakynthos, appeals strongly to Chinese tourists. Many visit off-season, in April, May, September, October, and November.

India: A Growing Market of Millions
The Indian market is emerging rapidly, with direct flights between Athens and New Delhi set to increase accessibility. Indian travelers prioritize culture, history, and gastronomy over beaches, making the Ionian Islands an attractive destination. Governor Trepeklis also highlighted Corfu’s cricket heritage, which resonates with Indian visitors.

Extending the Tourism Season
Tourism in the Ionian Islands is increasing steadily, with peak occupancy in June, July, and August. The aim is to extend the season from April to November. High-quality accommodations, such as four- and five-star hotels, are crucial to attracting visitors beyond the summer months.

Maritime Tourism and Safety
The Ionian Islands are known for calm waters ideal for sailing. New marinas in Corfu, Meganisi, and other locations will strengthen maritime tourism. Cruise tourism is growing, with Corfu alone receiving 850,000 cruise visitors annually. Governor Trepeklis emphasized the need for careful infrastructure planning to avoid congestion in historic centers.

Connectivity Between Islands
The regional government is enhancing connectivity between the islands via year-round flights and summer ferry services. Improved transport allows long-haul visitors to explore multiple islands during one trip, creating a richer tourist experience.

Gastronomy: Linking Agriculture and Tourism
Local gastronomy is a core pillar of the Ionian Islands’ tourism identity. Specialty products such as Corfu kumquat, Zakynthos raisins, and Kefalonia Robola wine are being promoted to provide authentic culinary experiences. The initiative connects the primary sector with tourism, creating sustainable economic benefits for the islands.

With its strategic focus on premium experiences, extended seasons, and global markets, the Ionian Islands are positioning themselves as a top-tier international destination, offering visitors an unparalleled combination of culture, cuisine, and natural beauty.