Athens, March 27, 2025 – Greece’s sector is off to a roaring start this year, with preliminary data from the Bank of Greece revealing a striking increase in visitors and spending for January 2025. The country welcomed over 821,000 tourists last month, a wave of travelers that boosted travel expenditures by 30%, reaching €214.7 million compared to €165.1 million in January 2024.
German tourists led the pack in numbers, flocking to Greece’s sunlit shores and historic sites. American visitors proved the biggest spenders, pouring €40.9 million into the economy—€5.4 million more than their German counterparts. The strong showing from these key markets underscores Greece’s enduring appeal as a top global destination.
This January surge builds on an already impressive track record. In 2023, Greece hosted 30.8 million tourists, generating €20.6 billion in revenue. Looking ahead, 2024 is poised to set a new benchmark, with the Bank of Greece projecting over 36 million arrivals—a 10% increase from the previous year.
Industry experts attribute the growth to Greece’s timeless attractions, from its ancient ruins to its idyllic islands, paired with a robust recovery in international travel demand. As 2025 unfolds, the nation’s tourism sector shows no signs of slowing down, promising another banner year for the Mediterranean gem.