Tourism revenues in Greece dropped 1.8% in August 2024, despite a 6.6% increase in visitor arrivals, according to the Bank of Greece. This marks the second consecutive month of decline, raising industry concerns. Contributing factors include reduced tourist spending on non-hotel expenses, the rise of short-term rentals like Airbnbs, and higher airfare prices. As September approaches, stakeholders are monitoring the situation for signs of recovery.
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Greek tourism is expected to reach unprecedented heights in 2024, surpassing previous records, according to a survey conducted by the National Bank of Greece (NBG). Projections indicate that the number of visitors will exceed 35 million, with anticipated earnings of around 22 billion euros.
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