Greek tourism revenue soared by 12.2% in the first half of 2024, reaching €6.921 billion, according to the Bank of Greece. Driven by a 15.5% increase in inbound tourists, the rise in receipts was led by Germany, the UK, and the US. Notably, June alone saw a 7.7% revenue increase, with British tourists contributing significantly. However, average spending per trip fell, and receipts from Russia experienced a dramatic decline.
