A Dutch court has ruled that Heineken is jointly liable for competition violations committed by its Greek subsidiary, Athenian Brewery, dating back to the 1990s. This decision may expose Heineken to potential fines in the hundreds of millions of euros. The ruling stems from long-standing investigations into anti-competitive practices that have impacted rival breweries in Greece.
Tag: Heineken
For legendary brand strategist Peter Economides, the ancient teachings of Aristotle don’t just belong in philosophy text books, but in modern-day brand and marketing ones as well – and his time working with Steve Jobs at Apple, proves it.
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Macedonian Thrace Brewery is seeking monetary damages for Heineken’s alleged unfair practices. Last week, they…
