Greece is set to shine in 2025, ranking among the world’s top five travel destinations. With an 8% surge in summer bookings led by the UK and Germany, islands like Crete, Rhodes, and Zakynthos are seeing double-digit gains, while Santorini fights to rebound from early setbacks. Unveiled at ITB Berlin 2025, the data confirms Greece’s enduring appeal, securing its spot behind only Spain in TUI’s global rankings.
Tag: ITB Berlin
Greece is set for a record-breaking tourism year in 2025, with Tourism Minister Olga Kefalogianni expressing optimism at the ITB Berlin exhibition. Early signs from the global travel market are overwhelmingly positive, with major industry players viewing Greece as a long-term investment. The country’s tourism strategy focuses on sustainability, extending the season, and promoting emerging destinations. Despite geopolitical uncertainties, Greece’s resilience as a safe and reliable destination remains a key strength, ensuring the country’s continued appeal to international travelers.