Mitsotakis announces Co-Lab for digital and green transformation of tourism industry

Kyriakos Mitsotakis

Prime Minister Kyriakos Mitsotakis on Wednesday announced the creation of the first cooperation workshop at the island of Rhodes for the green and digital transformation of the entire chain of services related to tourism, named Co-Lab.

This was announced by the Greek premier in the context of his e-meeting with TUI Group CEO Fritz Joussen.

Mitsotakis said that the tourism season in 2022 is expected to be a good one from the get-go.

Joussen noted that he expects the number of arrivals in Greece booked via the TUI Group in 2022 to double compared to last year, and that the number of these visitors will even exceed the record-breaking figures that were registered in 2019.

"Last year 1.5 million TUI customers visited Greece," said Joussen, adding that "already this year we believe that we will exceed pre-crisis figures."

"So our plan for this year concerns 3 million TUI customers in Greece," he added.

This comes as Mitsotakis continues to the digitisation process across Greece.

READ MORE: Greek passport among the most powerful in the world in 2022.

Meanwhile, German tourists list Crete and Rhodes among their top destinations for their next summer vacation according to HolidayCheck.

According to the booking site, one in three Germans have already decided where and when to take a vacation and made the relevant reservations.

According to a report in Focus magazine, “the Germans’ desire for travel is uninterrupted, with coronavirus restrictions at home stimulating an increased willingness to travel abroad.”

In a recent survey by PriceWaterhouseCoopers, 34% of respondents have already booked or are planning a holiday trip within the first half of the year.

In terms of destinations this summer, HolidayCheck website presented the seven most popular for last year: Turkey, Urganda and Safaga in Egypt, Mallorca, Crete, Fuerteventura, Canary Islands and Rhodes.

READ MORE: Kikilias: Optimistic messages over tourism prospects.