With the NBA season beginning soon, Giannis Antetokounmpo will automatically see his annual salary increase by $3 million for playing with the Milwaukee Bucks jersey.
The "Greek Freak" by the end of the 2022-23 season will become $42,492,492 richer.
If his income from personal sponsors, advertising campaigns and his business ventures are added, he will be in the Top 10 highest paid athletes in the world, New Money reported.
After nine successful years in the NBA, since 2013, Giannis is getting closer to earning $100 million.
It is estimated that this year he will earn close to $90 million from all his sources of income and discussions from his manager and partners about new deals are constantly in the limelight.
The main supporter of the 27-year-old forward is Nike, the global footwear and clothing brand, which has accompanied him since his first steps in the NBA. His first contract with the American company was worth only $2-2.5 million, however, it jumped to double-digit millions for each period, with the market estimating that it is now around $12 million!
The summer of 2022 also saw the screening of the movie Rise from the Disney+ platform about the life of the NBA champion.
Dozens of deals
At the same time, the athlete's income from other sponsors and advertisers is increasing, with the list growing year by year and including Greek and foreign companies other than Nike, such as Google, JBL, Meta Platforms/WhatsApp, Nabisco, Budweiser, BMW, Come Ready Foods LLC, Greek From Greece Café Cuisine, TCL, Hulu, 2K Sports, Tissot, Mytileneios/Protergia, Aegean Airlines, Sarantis group and more.
One of Antetokounmpo's last investments was made in the health sector, particularly telemedicine with the Israeli start up Antidote Health. He is also a shareholder of Ready Nutrition, WatchBox, Milwaukee Brewers, etc.
In addition, he utilizes the trademarks of "Greek Freak", in clothing, footwear, selling accessories, etc., including the Antetokounbros clothing store at the international airport of El. Venizelos and even signed a licensing agreement with the digital collecting platform NFT-NFTSTAR.
One of the business "to-dos" of the Greek basketball star remains the expansion of the sports drinks of the fast-growing American start-up company Ready Nutrition in the Greek market...
How much money has Giannis Antetokounmpo earned to date?
Initially, his first 4-year contract with the Bucks (2013-2016) brought him $8,615,141 dollars, and the next one of the same duration (2017-2020) another $100 million. Now is the second installment of the 5-year contract of $228,200,420 dollars. Subtotal: $190.5 million over a decade (2013-2023).
In the 2023-24 season the Greek Freak is projected to collect another $45,640,084, in 2024-25 it will go to $48,787,676. and in 2025-26, at age 31, it will end up at $51,935,268, based on data from US media.
Giannis is currently participating with the Bucks in the NBA Preseason and in the first preseason game he was defeated by the Atlanta Hawks 113-123 in Abu Dhabi, scoring 19 points in less than 20 minutes...
The top ten on the Forbes list (May '22):
1. Lionel Messi ($130 million)
2. James LeBron ($121.2 million)
3. Cristiano Ronaldo ($115 million)
4. Neymar ($95 million)
5. Steph Curry ($92.8 million)
6. Kevin Durant ($92.1 million)
7. Roger Federer ($90.7 million)
8. Canelo Alvarez ($90 million)
9. Tom Brady $83.9 million)
10. Giannis Antetokounmpo ($80.9 million, with $39.3 million coming from his contract with the Bucks and the rest from his ... off-court activities).