Scoot Targets Budget-Minded Aussies with Seat Sale for 2025 Travel

Scoot is capitalizing on Australians' desire for affordable international travel in 2025 with a new seat sale. The airline's "Travelling Further for Less" study, conducted by YouGov, reveals that while rising travel costs are a concern, Aussies are determined to explore the world, embracing strategies like flying with low-cost carriers, booking stopover-cations, and traveling during off-peak seasons.

The study highlights a shift towards international travel, with nearly half of Australians now finding it a more affordable option compared to domestic trips. To fund their adventures, many are cutting back on non-essential spending, taking on extra work, or delaying major purchases.

Key findings from the study include:

• Budget is King: 31% of Australians are opting for low-cost carriers.
• Savvy Strategies: Popular cost-saving tactics include booking flights with stopovers (69%), advance reservations (55%), off-peak travel (46%), utilizing sales (44%), and traveling with carry-on luggage only (27%).
• Destination Dining and Free Fun: Once at their destination, Aussies save by eating at local eateries (49%), visiting free attractions (49%), choosing budget-friendly accommodation (42%), and using public transport (41%).
• Top Destinations: Japan remains the most popular choice, followed by Singapore and Greece. South Korea, Thailand, and Vietnam also remain favorites.
• Rise of the Stopover-cation: 75% of Australians, led by millennials (89%), are considering stopover-cations to maximize their travel experiences.

Scoot's sale, running until January 13th, offers deals on flights to these top destinations and others across its network. Example fares include:

Economy:

• Tokyo (Narita): From $379 (Sydney), $369 (Melbourne), $329 (Perth)
• Osaka: From $339 (Sydney), $329 (Melbourne), $329 (Perth)
• Singapore: From $209 (Sydney), $199 (Melbourne), $159 (Perth)
• Athens: From $410 (Sydney), $390 (Melbourne), $459 (Perth)

ScootPlus:

• Tokyo (Narita): From $830 (Sydney), $810 (Melbourne), $729 (Perth)
• Osaka: From $800 (Sydney), $780 (Melbourne), $729 (Perth)
• Singapore: From $519 (Sydney), $509 (Melbourne), $389 (Perth)
• Athens: From $840 (Sydney), $830 (Melbourne), $939 (Perth)

Scoot General Manager (Australia), Adam Kelly, emphasized the airline's commitment to making international travel accessible, highlighting the stopover-cation as a cost-effective way for Australians to explore multiple destinations within a single trip. With flexible ticket options ranging from basic seats to ScootPlus, the airline aims to cater to a variety of travel styles and budgets.