December 29, 2025
By GCT Team
Approximately 200 small hotels and tourist accommodations – mostly family-owned businesses with 10 to 30 rooms – are currently on the market in Greece’s sought-after mountain and winter destinations, according to Themistoklis Bakas, president of the Panhellenic E-Real Estates Network.
The highest number of properties for sale are concentrated in popular spots such as Arachova, Kalavryta, Karpenisi, Portaria in Pelion, Arcadia, and broader areas of Epirus. These traditional guesthouses and boutique hotels have long been operated as family enterprises but are now struggling with rising operational costs, mandatory upgrades, intense seasonality, and limited year-round viability.
Bakas highlighted strong buyer interest coming primarily from the Greek diaspora, especially for properties in Karpenisi and Arcadia. These purchases are often driven by emotional connections to rural Greece, combined with optimism about the growing potential of mountain tourism in the coming years.
Mountain destinations have shown clear post-pandemic momentum, with increasing demand for nature-based experiences, authentic hospitality, and milder forms of tourism. However, Bakas stressed that extending the tourist season beyond the winter peak remains critical.
Without coordinated planning, infrastructure investments, and the development of year-round thematic products (such as hiking, gastronomy, and wellness), pressure on small family-run businesses is likely to persist, potentially leading to more properties entering the market.
This trend underscores both the challenges facing traditional hospitality in Greece’s highlands and the opportunities for diaspora Greeks seeking to invest in their ancestral homeland’s emerging four-season tourism sector.
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