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Greece is poised for another record year in tourism in 2025, as confirmed by Tourism Minister Olga Kefalogianni, with strong growth in both visitor numbers and revenue despite challenges such as labor shortages.
From January to September 2025, the country welcomed 31.6 million international visitors—a 4% increase compared to the same period in 2024—according to Bank of Greece data.
Tourism receipts for the same period surpassed €20.1 billion, marking a robust 9% rise year-over-year, highlighting higher spending despite a slight dip in September averages.
Key Highlights of Greece Tourism 2025
- Strong demand from non-EU markets, including a notable surge from the United States and other long-haul travelers.
- EU contributions remained solid, though growth was driven more by international visitors.
- The sector continues its post-pandemic streak of annual records, building on 2024's 40.7 million visitors.
Minister Kefalogianni expressed optimism not only for 2025 but also for 2026, citing encouraging early indicators and efforts to extend the season year-round.
Challenges Amid the Boom
The rapid growth has raised concerns about:
- Overtourism in hotspots leads to unchecked construction and soaring rents from short-term rentals (especially in Athens).
- Climate threats, including heatwaves and wildfires.
- Sustainability, as tourism directly accounts for around 13% of GDP and indirectly over 30%.
Prime Minister Kyriakos Mitsotakis has championed tourism as a key economic driver since the financial crisis, but balancing growth with preservation remains a priority.
With iconic islands, ancient sites, and sunny shores continuing to draw crowds, Greece tourism 2025 underscores the country's enduring global appeal.
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