As Easter nears, Greece’s market is buzzing with festive energy. Starting April 10, stores will adopt holiday hours, while the “Easter Basket” initiative, featuring lamb, goat, tsoureki, and chocolate eggs, launched in supermarkets on April 7. With consumers eyeing necessities amid rising costs, retailers hope the season—and early pension payments—will boost sales after a slow start to the year.
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Olive oil prices are expected to fall this year after a steep rise last year, offering some relief to consumers. However, a severe drought across key olive-producing regions is impacting yields and contributing to market volatility. Olive producer Myron Chiletzakis discusses the current situation, highlighting the influence of international markets and the challenges faced by Greek producers. While bulk prices have decreased, supermarket prices for bottled olive oil remain stable as the new harvest is yet to arrive.
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