The exclusive representation of Indian MRF tyres in Greece was added to Elastrak's wide portfolio.
MRF Tyres is an Indian multinational tyre manufacturer and the largest tyre manufacturer in India. It is headquartered in Chennai, Tamil Nadu, and the name is abbreviated from the company's early days when it was called Madras Rubber Factory.
The company manufactures rubber products such as tyres, treads, pipes, conveyor belts, paints, and toys. The Indian company also runs the MRF Pace Foundation in Chennai and MIDD - MRF Institute of Driver Development in Chennai.
MRF Limited has emerged as the second-strongest tyre manufacturer globally with the AAA brand.
Balloon manufacturing unit
MRF was started by KM Mammen Mappillai in 1946 as a toy balloon manufacturing unit at Tiruvottiyur, Madras (now Chennai). In 1952, the company ventured into rubber tread manufacturing.
Madras Rubber Factory Limited was established as a private company in November 1960, and it ventured into tyre manufacturing in collaboration with Mansfield Tire & Rubber, which is based in Ohio, United States.
The company went public on April 1, 1961, and an office was established in Beirut, Lebanon, in 1964 to develop the export market. In 1967, it became the first Indian company to export tyres to the US.
Nylon tyres
In 1973, MRF started manufacturing Nylon tyres for the first time. In 1978, the company entered into a technical know-how partnership with BF Goodrich. Mansfield Tire & Rubber Co. sold its stake in 1979, and the company name was changed to MRF Ltd.
The company has completed a technical collaboration agreement with Marangoni TRS SPA, Italy, to manufacture hardened rubber treads for the retread industry. The Indian company supplied tyres for the Maruti 800, South Asia's first modern small car.
In 1989, the company partnered with Hasbro International, the world's largest toy manufacturer, and launched Funskool India. They also signed an agreement with Australia's Vapocure to manufacture polyurethane paint formulations and with the Italian tyre manufacturer Pirelli to manufacture conveyor belts and elevators.
In 2004–05, the company expanded its product range to include Go-kart and rally tyres and tyres for two-wheelers and tricycles.
MRF Tyres manufactures various tyres for passenger cars, two-wheelers, trucks, buses, tractors, light commercial vehicles, off-road tyres, and aeroplane tyres. It also makes MRF ZVTS and MRF Wanderers for cars and SUVs, MRF Meteor all-terrain tyres, and MRF Steel Muscle for trucks and buses.
Elastrak
The Greek company Elastrak is responsible for bringing the Indian tyres to Greece.
MRF, which offers tyres for all vehicle categories, is a major alternative proposition in the tyre sector. It lists great cooperation with leading OEM companies, including Skoda, Honda, Suzuki, KIA, and Nissan in passenger cars, Caterpillar, JCB, and Komatsu in earthmoving, New Holland, John Deere, Massey Ferguson, and Kubota in agricultural, and Scania, Volvo, Daimler, and MAN in trucks.
Elastrak, drawing on its rich experience in the tyre sector, strengthens its product lines with a new partnership with the largest tyre company in India.
The Indian multinational company was founded in 1946 and sells a wide range of products. It has received many international awards and participates strongly in racing championships.
Elastrak, with this move, listens to international market trends, responding dynamically and substantially to the needs of consumers with quality and particularly attractive financial proposals.
Elastrak, a member of the Eltrak Group, is the official representative of Bridgestone and Firestone tyres in Greece. Recently, its portfolio has been enriched with additional tyre brands, such as Infinity and Greentrac.
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