The "Greek Breakfast" Initiative Is Now Being Promoted Abroad

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The “Greek Breakfast” initiative, which introduces Greek food products to tourists, will now also be promoted abroad through a series of actions.

The Hellenic Chamber of Hotels (HCH), which launched the project a decade ago, has teamed up with Marketing Greece to create content to be featured in Discover Greece, as well as for the launch of a special campaign and promotion through Marketing Greece’s social media, newsletter and posts.

The aim is to promote Greek breakfast habits and culture through recipes and products and to bring together the primary sector with the tourism industry and integrate local food products into the traveler experience.

“The ‘Greek Breakfast’ initiative is moving into the new era, upgraded and improved on all levels, with planned actions so that it remains relevant and dynamic, while meeting the needs of its members,” said Aris Soulounias, HCH vice president and head of the initiative.

“The value of gastronomy and its contribution to the identity of the Greek tourist product is a given,” said Marketing Greece CEO Ioanna Dretta, adding that through Greek gastronomy, travelers can gain immediate insight into the authentic way of life.

Earlier this year, hoteliers on Chios, Karpathos and Kasos joined the “Greek Breakfast” program showcasing local Greek products through breakfast menus.

The “Greek Breakfast” is the inspiration of the Hellenic Chamber of Hotels to connect the gastronomical wealth of the country with the Greek hotel guest experience.

The “Greek Breakfast” promotes the regional culinary heritage of Greece in a program formulated to highlight local specialties and products.

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