Greece has long charmed visitors with its sun-drenched islands, ancient ruins, and timeless Mediterranean lifestyle—but in recent years, Greek real estate has also become one of Europe’s most compelling markets for foreign investors.
As of early 2025, interest from international buyers continues to grow, with recent regulations, record-breaking tourism figures, and a recovering economy making property in Greece not just a lifestyle upgrade, but a sound financial decision.
Here’s why the Greek property market remains attractive to global investors, according to 2024 trends and the latest available data:
1. Tourism Is Fuelling Demand
Tourist arrivals increased by 20.6% from January to May 2024 compared to the same period in 2023, according to the Hellenic Statistical Authority. This surge continues to drive demand for short-term rentals, particularly in hotspots like Santorini, Crete, and Mykonos.
Athens, too, has seen a rise in long-stay visitors and digital nomads, extending demand beyond the summer season.
2. Property Prices Still Offer Value
Despite steady increases, Greek real estate remains competitively priced in comparison to Western Europe. Prime suburbs such as Kolonaki, Vouliagmeni, and Kavouri have seen prices rise, but inland and regional areas like Thessaly, Kozani, and Kastoria continue to offer excellent value.
Data from the Bank of Greece shows that average residential property prices increased by 13.4% in 2023, up from 11.9% in 2022. However, prices are still around 4% below their Q3 2008 peak, according to BNP Paribas.
3. Golden Visa Update Attracts High-End Investors
Since August 2024, new rules require a minimum investment of €800,000 for properties located in key areas such as Attica, Thessaloniki, Mykonos, and Santorini. Despite the higher threshold, Greece’s Golden Visa programme remains one of the most attractive residency-by-investment schemes in Europe, offering access to the Schengen Area and a potential pathway to EU citizenship.
4. Climate and Lifestyle Remain Key Drawcards
Greece’s Mediterranean climate, rich cultural heritage, and relaxed lifestyle are powerful motivators for relocation or retirement. With more than 250 sunny days per year and a relatively low cost of living, the country continues to attract lifestyle-driven buyers from across the globe.
According to 2024 trends, there has also been a noticeable uptick in foreign retirees and remote workers seeking long-term stays in Greece.
5. Foreign Investment in Real Estate Remains Strong
Foreign direct investment in Greek real estate reached €2.13 billion in 2023, representing an 8% year-on-year increase, according to the Bank of Greece. This figure accounted for over 40% of total foreign direct investment in the country. The growth has been driven by buyers from the US, Israel, China, and European countries, as well as the activity of institutional investors and funds.
6. Infrastructure Developments Boost Property Value
Ongoing infrastructure improvements—including airport upgrades by Fraport, major road expansions, and the €7 billion Ellinikon redevelopment project in Athens—have supported rising property values.
According to PwC and the European Investment Bank, Greece ranked 18th among EU countries in infrastructure quality by the end of 2024, with notable improvements contributing to the investment appeal of urban and regional areas alike.
7. Broad Range of Investment Options
Greece offers a variety of real estate opportunities, from luxury coastal villas and boutique hotels to urban apartments and commercial buildings. According to 2024 developments, sectors such as logistics, hospitality, and agritourism have also drawn increasing investor attention.
Sustainable real estate is another emerging segment, with a growing number of energy-efficient homes and eco-conscious developments appearing in the Greek market.
8. Favourable Tax Incentives
Greece maintains a relatively investor-friendly tax framework. The standard property transfer tax remains at 3%, while short-term rental income up to €12,000 is taxed at a flat rate of 15%, with higher brackets applying to larger income levels.
Retirees from abroad can benefit from a 7% flat tax rate on global income for 15 years under the special regime introduced by Greek authorities—making long-term residence even more attractive.
Thinking of Visiting or Investing?
If you’re interested in exploring opportunities in Greek real estate, property expos and real estate summits will be taking place in Athens, Thessaloniki, and London throughout 2025, featuring developers, agents, and legal advisors.
Top regions of interest for property viewings include:
- Athens Riviera (Vouliagmeni, Glyfada)
- Cycladic islands (Santorini, Paros, Mykonos)
- Northern Greece (Thessaloniki, Halkidiki)
- Crete (Chania, Heraklion)
With the combination of strong fundamentals and lifestyle appeal, Greece remains firmly on the radar for global property investors.
Read also Angie K: The Real Housewife Who’s “Greek For Life Baby!”
