In front of the spectacular backdrop of the Temple of Poseidon on Cape Sounion, Greece revealed its multimillion euro tourism campaign.
“In 2020, tourism won a difficult bet, which is why our country was awarded as a pioneer in the opening of the tourism industry," said Tourism Minister Harry Theoharis.
"Today our country is projected as a model for pandemic management in relation to Greek tourism...We open sails safely," he added.
All travellers to Greece will have to fill in a passenger locator form (PLF) detailing where they will be staying and for how long and will also have to present a certificate of vaccination against Covid-19 or a recent negative PCR test or an official document certifying recent recovery from the virus.
Theoharis said that a system will be set up for Covid tests to be carried out at regular intervals at popular tourist destinations, while the government will also be leasing hotels to act as quarantine stations in the event of outbreaks.
The “All you want is Greece” campaign consists of five videos answering the question "What do you want?"
The videos, lasting 30 seconds each, present the country’s myriad attractions – from its serene beaches and dramatic landscapes, and its historical and cultural legacy, to its culinary traditions, high-end services and off-the-beaten path experiences.
According to the secretary general of Greece’s National Tourism Organization (GNTO), Dimitris Fragakis, the six-month campaign is the “biggest promotional program” the organisation has put together in the past 10 years.
“The country will be promoted abroad in two pillars: A new narrative beyond the “sun and sea” in the triptych people-values-experiences. The key motto is 'All you want is Greece'. The second pillar is the advertising campaign, with a budget of 22.9 million euros," he said.
The tourism sector, which accounts for about a fifth of Greek output and employs one in five workers, suffered the most severe plunge on record last year.
Aegean Airlines and GNTO have again joined forces to promote how ‘hot’ Greece is!
Dubbed “Sunshine Discount”, the campaign aims to attract last-minute travellers, who this year will account for the vast majority of bookings.
What’s the deal? Discounted airline tickets to Greece from 10 targeted markets (UK, Germany, France, Switzerland, Belgium, Austria, Poland, Sweden, Denmark and the Netherlands). Τhe higher the temperature difference between the country and Greece on the day of booking, the higher the discount will be for an Aegean Airline ticket.