Greek-American Michael Anagnos has taken a delicious family recipe passed down from his grandmother and used it to start his own food manufacturing business, Yaya’s Skordalia, in Milwaukee, USA. Yaya’s Skordalia is a Greek almond dip made using plant-based products.
The startup won this week’s Peg Ann and David Gruber Project Pitch It Award, worth $10,000, on the latest episode of Project Pitch It.
“Plant-based eating is not something that’s a fad,” said Anagnos. “It’s here, it’s something we’re experiencing. You don’t have to give up taste or texture.”
For the last five years, he’s been selling his Greek almond dip at Milwaukee area farmers markets. Anagnos is now hoping to expand the retail presence of his products. He manufactures and packages all of his dips – 13 flavors — with the help of his wife and a longtime friend.
The next episode of Project Pitch It airs Saturday at 10:30 p.m. on WISN-TV Channel 12 in Milwaukee. BizTimes Media is a media partner for Project Pitch It.