According to representatives from the tourism sector in Greece, the country is expected to win the tourism bet for the 2023 season. They predict that the tourism receipts of 18.2 billion euros recorded in 2019 will be surpassed this year.
Dimitris Fragakis, the general secretary of the Greek National Tourism Organisation (GNTO), acknowledged the common structural problems faced by the sector internationally, such as staff shortages and inflationary pressures. He also mentioned unexpected factors in Greece, such as fires. Despite these challenges, Fragakis stated that the tourism year is progressing exceptionally well.
He described 2023 as the first "normal" year for Greek tourism after three difficult years. Fragakis highlighted the increase in air arrivals throughout the country and an increase in travel receipts, at least for the first half of the year. He also noted that July and August were successful months, with Greece being recognized as one of the most popular holiday destinations in the world.
While Fragakis characterized 2023 as a very good year for Greek tourism, he emphasized the need to wait until the end of the year for a clearer picture of the performance.