Greece ranks joint-5th worldwide as a wellness destination yet only 45th in revenue, leaving €12 billion+ on the table. A new EBRD-backed study projects the sector could reach €15 billion with just €13 million in strategic investment – leveraging 750+ thermal springs, Blue Zone longevity, and competitive medical services.
Tag: Blue Zone Ikaria
Forget overpriced adaptogenic powders and $20 green juices — the real wellness gurus? They’ve been sipping mountain tea, foraging wild greens, and walking uphill in slippers since before it was trendy. Enter: the Greek yiayia.
