Online shopping has experienced a significant surge in Greece, with the percentage of consumers making purchases online increasing from 39% in 2019 to 58% in 2023. This growth is fueled by rising internet access and accelerated adoption during the pandemic. As more Greeks embrace digital shopping, e-commerce is poised to become a major force in the country’s retail landscape.
Tag: online shopping
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In 2020, some 65% of all adults (aged 16-74 years) in the EU bought/ordered goods or services on the internet during the 12 months prior to the survey. Younger people, aged 25-34 years were 2.5 times more likely to have made use of the internet to shop (83%) than people aged 65-74 years (33%).
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