Turkey welcomed 64 million visitors in 2025, generating €54.9 billion in tourism revenue, Development and…
Tag: travel industry
Halkidiki has recorded strong interest from the Finnish market, confirming the success of the Halkidiki…
The year 2025 has set a historic milestone for global tourism, with more than 1.5…
Athens International Airport is on track for a historic passenger record in 2025, with traffic expected to reach 33.5–34 million. Strong international demand, expanded U.S. routes from American Airlines, and new India flights from Aegean and IndiGo are transforming Athens into a top Eastern Mediterranean aviation hub.
Greece is leading Europe’s push to sustain the upward trajectory of tourism, as the European…
OpenAI has officially opened its flagship artificial intelligence platform to third-party apps, starting with travel giants Expedia and Booking.com.
Greece took the spotlight at a major UK travel influencer event in London, promoting its diverse and sustainable tourism offerings to top British content creators. As the only country officially represented, the Greek National Tourism Organisation showcased the growing appeal of destinations like Crete, Rhodes, and Halkidiki in the UK’s digital travel market.
The Gulf States, India and China are fuelling a tourism revolution in Greece which sees…
Athens International Airport is expanding its global network with new direct flights to Los Angeles and Chengdu, marking its first-ever connection to the U.S. West Coast and a key entry into the Chinese market. The new routes, operated by Norse Atlantic Airways and Sichuan Airlines, aim to boost long-haul travel and strengthen economic and cultural ties with two major global regions.
Greece saw a record-breaking 40.7 million international visitors in 2024, with tourism revenues reaching €21.6 billion, a 4.8% increase from the previous year. The country’s top regions for tourism were Attica and the South Aegean, while EU27 residents contributed the largest share of total receipts. Notably, the United States saw a significant rise in tourist spending, while revenues from Russia fell sharply. These results highlight Greece’s enduring appeal as a premier global destination and the vital role tourism plays in its economy.
TUI Germany has highlighted Mallorca, Turkey, and the Greek islands as the top travel destinations for the summer of 2025, reflecting the strong demand for Mediterranean holidays. As bookings surge, TUI is expanding its offerings, including private-brand hotels and increased flight options to popular destinations like Antalya, Dalaman, Bodrum, and the Greek islands. The company expects over a million German tourists to visit Turkey and Greece in the upcoming summer. New trends include rising interest in Bulgaria’s Black Sea coast and increased demand for long-haul destinations such as the USA, Thailand, and the UAE.
As Santorini experiences a series of earthquakes, the travel industry is adapting, with cruise lines rerouting to alternative ports and tour operators reassuring travelers about safety. Ongoing seismic activity raises questions about the safety of one of Greece’s most popular destinations, while interest in alternative Greek islands is on the rise. Authorities have implemented emergency measures to protect residents and visitors as the situation develops.
Santorini, a top European vacation spot, faces uncertainty as recent earthquakes and overtourism protests raise fears of declining tourist numbers. With potential impacts on the island’s economy and workforce, local businesses and officials are urging for action to stabilize the situation.
The Greek National Tourism Organisation (GNTO) is working closely with Santorini’s tourism leaders to ensure a stable and successful season. During a key meeting, GNTO Secretary General Andreas Fiorentinos emphasized Greece’s resilience in managing challenges, reaffirming Santorini’s status as a premier global destination. Discussions focused on proactive measures, collaboration, and reinforcing visitor confidence to maintain the island’s strong tourism appeal.
Turkey is facing a tourism downturn as rising costs drive budget-conscious travelers to choose Greece instead. With hotels in popular destinations seeing fewer bookings, experts warn that Turkey’s reputation as an affordable holiday spot is at risk. While some discounts are being offered, inflation remains a major challenge, though there’s hope for recovery as the economy stabilizes.
Demand for short-term rentals, particularly Airbnb, is expected to break records in Greece in 2025, with projections showing a strong start to the year. Pre-bookings are up by 10% to 15%, and rental capacity has expanded significantly, with 205,000 accommodations now available. As Greece ranks sixth in Europe for rental demand growth, the country’s tourism market is poised for another banner year.
Greece’s tourism sector is poised for major changes in 2025, with new tourist taxes and increased fees aimed at generating revenue and managing overtourism. While this move follows a global trend, it raises concerns about the country’s competitiveness as a tourist destination. As Greece anticipates welcoming a record 38 million visitors, there is pressure to ensure that tourism benefits are more evenly distributed across its regions. Balancing investment and strategic planning will be key to sustaining and expanding the industry’s success.
Tourism revenues in Greece dropped 1.8% in August 2024, despite a 6.6% increase in visitor arrivals, according to the Bank of Greece. This marks the second consecutive month of decline, raising industry concerns. Contributing factors include reduced tourist spending on non-hotel expenses, the rise of short-term rentals like Airbnbs, and higher airfare prices. As September approaches, stakeholders are monitoring the situation for signs of recovery.
The Greek National Tourism Organization (GNTO) has been awarded “Tourist Board of the Year 2024” at the prestigious TTG Travel Industry Awards, held in London. The GNTO was recognised for its innovative promotional strategies and leadership in sustainability, alongside its swift response to the 2023 summer wildfires. Greece’s Sani Resorts in Halkidiki also won the “Sustainable Travel Company of the Year” award.
Greece has been flagged in the first overtourism index, leading Evaneos to drop Mykonos and Santorini from its offerings starting in 2025. The index, developed by Roland Berger and Evaneos, highlights Greece’s severe vulnerability to excessive tourism, prompting calls for better tourist flow management and off-peak travel promotion.
Greece experienced the largest drop in Average Daily Rate (ADR) for Airbnb accommodations across Europe in July, with a 9.8% decline, according to a report by AirDNA. The decrease is linked to a surge in supply outpacing demand, resulting in lower occupancy rates. Despite this, overall travel demand in Europe remained strong, with July seeing a 17.7% increase in overnight stays.
Greece has been named the “Favorite Country” for the fifth consecutive year at The Trazees 2024. The prestigious award, presented by TrazeeTravel.com, highlights Greece’s continued appeal among millennial travelers. The accolade was accepted by Konstantinos Harokopos at the awards ceremony held on August 12 in Nashville, Tennessee. Greece also earned the second spot in the Favorite Honeymoon Destination category.
Athens’ hotel occupancy rate has increased in the first half of 2024, reaching 75.5%. However, the rise of short-term rentals is impacting average occupancy rates for hotels, despite a significant increase in ADR and RevPAR.
Brindisi, Italy – A cruise ship intended to house security personnel for the upcoming G7…
Greek tourism faces uncertainty as Germany’s third-largest travel agency, FTI Group, filed for creditor protection…
SKY Express has embarked on a groundbreaking initiative to promote year-round tourism in Greece, heralding…
In a bid to attract more visitors and promote its stunning destinations, Greece has set its sights on the vast Indian tourism market.
AEGEAN Airlines on Monday announced that the Hellenic Republic submitted a notification of its intention…
Greece has emerged as a shining star at the 2021 World Travel Awards as the World Travel Awards announced the 2021 winners of its World categories on Thursday.
Martha Chatziliadou is a proud Greek pilot who is a shining example of Greece’s outstanding…
