This is the story about how the quest to create an extra virgin olive oil based beard balm led to the launch of a new Hellenic inspired streetwear brand. Infused with the ‘spirit of the Hellenic warrior’, The Imperial General has been embraced by the Greek diaspora as well as martial artists wishing to represent the brand and all that it signifies. We speak to Nick, the man behind the brand, to find out more.
Street Style
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